🎮 Alienware 25th Anniversary: “Defying Boundaries Since 1996”

📌 Overview

To celebrate Alienware’s 25th anniversary, I helped lead copywriting for a global social campaign that honored the brand’s legacy of innovation while spotlighting the fans and community that made it possible. The campaign spanned social activations, user-generated content, a 25-hour global livestream, giveaways, and a retrospective of gaming milestones—all culminating in the reveal of the (then) next-gen Alienware Aurora R13 and included gaming influencers such as Trisha Hershberger.

✨ Objectives

Drive brand consideration and community engagement
Reflect 25 years of product innovation and gaming culture
Engage both Gen Z and OG Alienware fans (Elder Millennials)

🧠 Concept

At the heart of the campaign was nostalgia-meets-future: “Defying Boundaries Since 1996.” We framed Alienware’s journey through a series of time-based content drops that paralleled iconic gaming releases with Alienware innovations, cultural moments, and fan stories.

🚀 Project Specs

Alienware 25th Anniversary Livestream Event
Alienware Journey Video – A fast-paced journey through 25 years of product and cultural innovation.
Social Posts (Historical + Conversational)
All-new Alienware Aurora R13/R14 (Widowmaker) Engineering + Design Videos - behind-the-scenes looks at the design of Alienware’s latest desktop, tied to legacy models.

🔧 My Contributions

Narrative Development: Crafted the hero message and editorial voice across all platforms
Scriptwriting: Wrote video scripts for flagship content, including:
- AW Innovation Timeline Video (1996–2021)
- Inside Look at the Aurora R13 (featuring team interviews)
- Community Appreciation Reel
Social Content: Delivered over 30 pieces of social copy across platforms:
- Interactive Instagram quizzes, countdown trivia, UGC calls to action (#Alienware25)
- Tweet threads highlighting milestone products and gaming moments from 1996–2021
- Partner shoutouts (e.g., Team Liquid) and staff spotlights
Campaign Toolkit: Contributed to the social content calendar, voice guidelines, and post templates

📊 Results

Organic reach boosted by 25-hour global stream, with participation from fans in every major region
Significant UGC engagement under #Alienware25 and new brand sentiment metrics exceeding benchmarks
Set a new bar for future nostalgic-themed tech campaigns at Dell