Alienware m16/m18 Gaming Laptops
Project Specs
Two product walkthrough videos (one for each laptop)
Two product description pages (one for each laptop)
Social media cutdowns for Instagram, Snapchat, and TikTok
The m16/m18 project was a 2-for-1 project that brought in two teams to create a pair of walkthrough videos for upcoming high-performance laptops. We created a single world that both videos took place in with each video following a different protagonist - The Boss for the m18 and The Challenger for the m16.
The original idea called for The Boss and The Challenger to faceoff against each other at the end of the m16 video to tie the two stories together. However, due to a number of constraints, we landed on a more subtle story with the two passing each other in the hall at the beginning of the m16 video.
So in terms of chronology, the m18 video comes first, followed by the m16. That said, both videos are cut in a way that they can be consumed separately without having to see the other.
Team Members
Copywriters: Daniel R. Miller, Sergio Flores
Art Directors: Max Dominguez, Gabby Guerra
ACD: Joe Welbes
Creative Director: Paige Gregory
Account Managers: Shruti Desai, Bailey Myers, Ivana de Alba