Defy Boundaries Part 2
Titled, Portals, we created a series of 30-second IG reel videos where a gamer is playing a game at their setup. As they continue to play, the gameplay projects onto their wall to simulate complete and total immersion that they are feeling. We used four different partners for gameplay footage - Destiny 2, PUBG, Stray, and S.T.A.L.K.E.R. 2.
Project Specs
IG Reels
Fantasy IG Reel - Destiny 2
MP IG Reel - PUBG
Sci-Fi IG Reel - Stray
Post-Apocalyptic IG Reel - S.T.A.L.K.E.R. 2
Post Copy for Reels
Social Posts for Twitter
Instagram Reel: Pulling aggro is a sacrifice every Guardian must make in @destinythegame.
Instagram In-Feed: Optimizing your loadout, loading up on Exotics, and helping fellow Guardians is the right way to play @DestinyTheGame.
Twitter: Optimizing your loadout in @DestinyTheGame never looked or felt so right.
Instagram Reel: We're all about giving borderless fullscreen a whole new meaning - especially when we squad up for a round of @PUBG.
Instagram In-Feed: "Where are we dropping?" Our first words at the beginning of every @PUBG match.
Twitter: Step onto any battlefield and face your competition in @PUBG. Whether that's a firefight or racing another player to a weapon on the ground.
Instagram Reel: Explore unknown worlds through a new pair of eyes in Stray by @A_i.
Instagram In-Feed: Seek out new worlds in @A_I's Stray with unlimited freedom and power.
Twitter: Live your ultimate kitty-powered sci-fi fantasy to its fullest in @A_I's Stray.
Instagram Reel: .@stalker_thegame: Where the end of the world means the beginning of your next adventure.
Instagram In-Feed: Explore the wasteland without leaving home in the latest entry in the @stalker_thegame franchise later this year.
Twitter: Your gateway to conquering the wasteland awaits you in @stalker_thegame.
TEAM MEMBERS
Copywriter: Daniel R. Miller
Art Directors: Gabrielle Guerra, Gabrielle Lemmons
ACD: Luis Fernando Sabah
Agency: Dell Blue