🖥️ Alienware Declassified | AW2721D Monitor Deep Dive ft. Lisa Matrasko

Client: Dell / Alienware
Role: Copywriter + Interviewer
Project Type: Longform Product Video (YouTube)
Deliverables:

  • Final video script + polish

  • Interview guidance + on-set support

  • Messaging refinements

Milestone: First time interviewing talent on-camera

🔍 Project Overview

This video was part of Alienware Declassified, a longform series designed to take viewers under the hood of Alienware hardware. For this installment, the focus was on the AW2721D 27" QHD gaming monitor, and I joined the project during its final phase to help bring the story to life—both on the page and behind the camera.

🎙️ My First Interview

This was my first experience conducting an on-camera interview, and I had the unique opportunity to interview Lisa Matrasko, a product marketing manager and subject-matter expert for Alienware.

Lisa was brilliant and passionate—but understandably nervous, having never been filmed in this format before. It became my responsibility to help her feel comfortable, reframe the interview in a conversational tone, and coach her through each section with empathy and encouragement.

🎤 Helping Lisa settle into the moment and trust her voice wasn’t just about getting usable soundbites—it was about capturing her genuine excitement for a product she helped bring to life.

✍️ My Contributions

  • Conducted the interview with Lisa Matrasko over Zoom

  • Helped shape narrative flow during recording by refining prompts, clarifying technical terms, and making sure Lisa’s voice stayed central

  • Revised and finalized the video script to ensure clarity, warmth, and alignment with product messaging

  • Worked with post team to support VO integration and content polish

📺 Content Highlights

Lisa walks viewers through the AW2721D’s standout features, including:

  • 240Hz refresh rate and low latency performance

  • VESA DisplayHDR 600 and QHD resolution

  • G-SYNC Ultimate for seamless graphics

  • Wide-angle IPS display with 4-sided InfinityEdge design

  • Adjustable stand and ergonomic comfort for all play styles

Her passion for immersion, design, and future display innovation came through authentically—thanks to a supportive creative environment and thoughtful collaboration.

🧠 Personal Reflection

This project taught me more than just the specs of a monitor—it was a crash course in interviewing, human connection, and creative adaptability. Helping someone find their voice on camera—and feel confident doing it—was deeply rewarding, especially as I was quietly managing my own nerves during my first-ever interview.

TEAM MEMBERS

Copywriters: Daniel R. Miller, Mandy Spivey
Art Director: Emily Rosenbaum
ACD: Joe Welbes
Producer: Melody Crawford
Agency: Dell Blue