Alienware 25th Anniversary Campaign
The Alienware 25th Anniversary campaign was a massive undertaking. It was a multifaceted campaign that consisted of building out social posts for Twitter and Instagram, shooting multiple videos that both celebrated the brand’s history and introduced an all-new desktop, and planning a Livestream event featuring well-known influencers such as Trisha Hershberger.
Project Specs
Alienware 25th Anniversary Livestream Event
Alienware Journey Video
Social Posts (Historical + Conversational)
All-new Alienware Aurora R13/R14 (Widowmaker) Engineering Video
All-new Alienware Aurora R13/R14 (Widowmaker) Design Video
Conversational Social Posts
Historical Social Posts
Alienware 25-Year Anniversary Social Posts
Alienware Aurora R13 and R14 Reveal Social Posts
Alienware 25-Year Journey Video
Alienware 25-Year Anniversary Cutdown Video
Alienware Aurora R13/R14 (Widowmaker) Engineering Video
Alienware Aurora R13/R14 (Widowmaker) Engineering Video - Cutdown
Alienware Aurora R13/R14 (Widowmaker) Design Video
Alienware Aurora R13/R14 (Widowmaker) Design Video - Cutdown
Team Members
Copywriters: Daniel R. Miller, Mandy Spivey
Art Directors: Emily Rosenbaum, Max Dominguez
ACD: Joe Welbes
Agency: Dell Blue