💻 Alienware 15" Comparison Video | “An Influencer’s POV”

Client: Dell / Alienware
Role: Copywriter
Project Type: Product Comparison Video (Social + Long-form)
Deliverables: Instagram Reels, YouTube Cutdown, Full-Length Comparison Video
Milestone: First pitched concept selected and produced

🔍 Project Overview

To support the launch of Alienware’s flagship 15” laptops—the m15 R5, m15 R6, and x15—the creative team was tasked with producing a video that clearly explained the differences between the models while keeping the tone social-first and entertaining.

The challenge: help potential buyers quickly understand which machine fits their lifestyle without relying too heavily on technical specs or traditional sales messaging.

✅ Selected Concept: “An Influencer’s POV”

I pitched the winning concept—“An Influencer’s POV”—which was selected and produced as the final campaign direction. The idea centered on featuring a real content creator, Brittnaynay, known for her tech-savvy, authentic delivery and approachable style.

We placed her in her natural environment—her studio—where she walked through the features, benefits, and ideal use cases of all three laptops. The tone was confident, informative, and honest—designed to feel more like a helpful recommendation from a trusted voice than a product demo.

🏆 This marked my first concept to be fully selected, produced, and published—a huge milestone in my copywriting journey.

✍️ My Contributions

  • Pitched the “Influencer POV” concept during internal brainstorm

  • Wrote the complete video script, including:

    • Natural-sounding dialogue tailored to Brittnaynay’s voice

    • Product benefit framing in lifestyle-first language

    • Supers and callouts to highlight key differentiators

  • Advised on tone and pacing to balance entertainment and education

  • Social Copywriting & Asset Support

    • YouTube Longform Title + Description: Search-optimized and creator-aligned

    • :90 Cutdown Title + Description: Condensed messaging to highlight product range quickly

    • Post Copy for Twitter & Instagram Reels: Engaging, platform-optimized hooks

    • Visual Copy for IG Story Frames: Short, clear overlays that guide tap-through engagement

    • Twitter Cutdown Post Copy: Quippy, CTA-focused language that invites conversation

📱 Format & Channels

  • Instagram Reels (9:16) – Snappy product highlights, optimized for mobile

  • YouTube / Twitter (16:9) – Full video and platform-native cutdowns

  • Long-form – Studio walkthrough with Brittnaynay, styled like an influencer review

🎯 Strategic Impact

  • Helped Alienware speak to a younger, creator-minded audience

  • Framed laptop selection around lifestyle fit instead of raw specs

  • Expanded the brand’s approach to product comparison with creator-first storytelling

  • Proved that one voice, when trusted, can deliver a full product story effectivelyAlienware 15-inch Laptop Comparison Video with Brittnaynay

VIDEO TITLE

Alienware 15" Laptop Comparison with Brittnaynay

DESCRIPTION

Our dynamic lineup of 15-inch laptops needed the right voice to showcase their diverse array of strengths. So we asked our friend, Brittnaynay to talk all about them to help you pick the one that is right for you.

VIDEO TITLE

An Influencer’s POV feat. Brittnaynay

DESCRIPTION

The best way to shop for a new laptop? Get the perspective of a pro. Our friend, Brittnaynay digs into the details of each of our impressive 15-inch laptops to help our fans decide which one is right for them.

Script

Social Posts
Twitter

Instagram Story

Instagram Reels

TEAM MEMBERS

Copywriter: Daniel R. Miller
Art Directors: Gabrielle Guerra, Gabrielle Lemmons
ACD: Luis Fernando Sabah
Agency: Dell Blue